• [12HR Long-lasting Shine & Color] Experience true-to-color vibrancy that lasts over 12 hours* with HERA's exclusive COLOR LOCK TECHNOLOGY, ensuring the shade stays exactly as you applied it — no fading into unwanted pink tones.
• [Hydrating Formula with Premium Ingredients] Infused with squalane, ceramide, vitamin E, green tea seed oil, and Jeju peptide, this long-lasting shine lipstick keeps your lips smooth, supple, and beautifully hydrated all day.
• [Tinted Shine Texture for Effortless Wear] The buttery, lightweight texture glides smoothly to deliver a sheer wash of clear or vivid color, enhanced with a luxurious shine finish for naturally radiant, plump-looking lips.
• [Bold and Luxurious Color Spectrum] Discover 8 stunning shades, from soft clear hues to bold, highly pigmented deep tones — all designed to offer vibrant color payoff without any white cast, meeting the diverse beauty needs of global customers.
• [Prestige Lip Care from Korea’s No.1 Face-Makeup Brand*] As a leader in luxury beauty, HERA brings advanced skincare science to your daily lip routine—offering premium performance and nourishing ingredients that elevate your everyday balm experience. *Ranked No.1 in Korea’s luxury cushion category for four consecutive years based on sales value (Beaute Research, 2021–2024 Q4)